Client: Naousa Automotive Club
Description: A promotional campaign for a gymkhana event was requested. Since this was the first of line of events, I proposed to create a unifying brand. I created a sign-icon and I combined it with a provocative tone of voice, as the main target group were males aged 16 to 35. For the first event, a teaser poster with no info was launched, to incite awareness and generate hype, followed by the complete campaign a week later.
